About
I'm the founder of CHITCHAT STUDIOS and a product leader who's spent the last five years figuring out how to make AI and technology work for actual humans.
I've led product teams at John Lewis & Partners, turned around AI capabilities at Lebara across five European markets, and worked with Boston Consulting Group on enterprise agentic AI delivery in Asia. Along the way, I picked up an Employee of the Year award, launched products used by millions, and somehow became the person people call when their chatbot isn't working.
I didn't plan that last part. But I'm not complaining.
I believe the best products start with a simple question: what problem are we actually solving? Not "what technology should we use?" or "what does the competition have?" but what's the real, human problem?
From there, everything else follows. The strategy, the roadmap, the sprints, the metrics. I'm obsessed with outcomes over outputs. I'd rather ship one thing that moves the needle than ten things that look good in a slide deck.
I've worked with teams of 200 and budgets of £1 million. And I've worked in scrappy squads of 4 where the case for investment had to be built from scratch. Both taught me the same lesson: clarity of purpose beats size of budget, every time.
John Lewis & Partners → Lebara → CHITCHAT STUDIOS (incl. BCG contract)
I started in product at John Lewis, where I created the Digital Conversations strategy from scratch, secured board-level investment, and launched conversational AI on one of the UK's biggest retail platforms.
At Lebara, I was headhunted to turn around their conversational AI across five European markets. I did. And picked up Employee of the Year along the way.
I currently work with Boston Consulting Group as an external expert and AI product manager, supporting enterprise clients in Asia with agentic AI implementation and delivery.
CHITCHAT STUDIOS is where it all comes together. Everything I've learned, from building at John Lewis, scaling across Europe at Lebara, and delivering alongside BCG in Asia, lives here.